Don’t indulge in the brand, indulge in the quality.

It may be unusual to hold a pack of brandless cigarettes. But you don't smoke the brand. You smoke the cigarettes. We made them for all of you who are unique, individual, form independent opinions and swear by good taste not the brand name. Be an artist of your habit and make your own brand of cigarettes. The taste remains, while you can change the name as you wish. Be unique, just like the pack you hold in your hands.

Be what you are. There are too many others anyway.